Webinar - Lithium-Ion Battery Fire Prevention: Inside the “Skip the Bin! Turn Your Batteries In!” Campaign
-
Register
- Non-member - Free!
- Member - Free!
Lithium-ion batteries are increasingly linked to fires across communities nationwide, especially in the waste and recycling system. To address the risk of improperly discarded batteries, the National Waste & Recycling Foundation (NWRF), in partnership with industry leaders and with the USDA Forest Service’s Woodsy Owl, launched the “Skip the Bin! Turn Your Batteries In!” public service announcement (PSA) campaign. This webinar highlights early results from the campaign, community engagement efforts, and how education and prevention can help reduce battery-related fire risks nationwide. Learn how to leverage consistent messaging, trusted messengers, and local partnerships to help reduce battery-related fires before they start – and how the campaign is scaling nationally in 2026.
Genevieve O'Sullivan
A Washington state native, Genevieve’s (Gen) background includes policy and campaign work, as well as public and private communications positions. Prior to joining the National Waste and Recycling Association as the Chief of Communications, she worked at the national association representing the organic and non-organic pesticide industry, which provided her the opportunity to work across the agriculture community on challenging issues impacting the food chain. She has a history of working with various associations at the state and federal levels, representing waste and recycling, and state foresters. She and her husband also spent several years owning a restaurant and cheesemaking facility in Washington D.C. and were designated the first cheesemakers in the history of the District. Gen received her Bachelor of Arts in political science from Western Washington University. She loves being Irish, spending time in Ireland any chance she gets, and thanks to her upbringing in the Pacific Northwest, is an avid Seahawks fan, enjoys a comfy flannel, and still loves a good Pearl Jam concert.