Webinar - Reaching Through the Screen with Social Media

Social media is a cost-effective vehicle for fire departments to reach members, potential volunteers, and donors. However, engaging fire department stakeholders goes beyond just pushing out emails and posting on social media. Fostering relationships and building trust over technology requires a simple, yet strategic approach. Join Dr. Candice McDonald as she highlights strategies for you to elevate your fire department’s brand, boost your recruitment efforts, and accelerate fundraising. This webinar is intended for the busy department member juggling multiple duties on a small budget. It will introduce you to diverse social media platforms, help you identify your goals, and offer you an easy-to-follow foundation for developing your social media strategy.

Dr. Candice McDonald

Dr. Candice McDonald has served her community for over a decade as a firefighter, EMT, EMS Officer, CE Instructor, Fire Inspector, and PIO. She is the 2nd Vice President for the Cumberland Valley Volunteer Firemen’s Association, trustee with Women in Fire, member of the FDIC/Fire Engineering Advisory Board, and serves the NVFC as a Fire Corps State Advocate. She works for NASA in the Office of Protective Services as a special agent, physical security specialist, and contracting officer representative. She is an adjunct professor for Eastern Gateway Community College. She holds a Doctor of Business Administration with a specialty in homeland security, a master’s in organizational leadership, a bachelor’s in organizational management and an associate’s in human services. 

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